GRASIM FASHION ONLINE

Duration 3 Months | Designed And Developed An Ecommerce Platform

Grasim Industries Limited is the flagship company of the Aditya Birla Group. It started as a textiles manufacturer in India in 1947. Today, it is a leading global player in Viscose Staple Fibre (VSF). A leading player in the domestic linen and worsted yarn segment, the company has significantly revolutionised the Indian textile market by popularising linen in India across a wide customer base with its brand "Linen Club".

Work Done


Designed and Developed an Ecommerce Platform for Grasim Fashion Online keeping complete synergy with their existing Brand Identity, Positioning and User Centric design approach. Key to success of our design was to make online buying as seamless as offline buying. When it comes to clothing, it involves several considerations from customers' end. Our UX Design addressed all those needs and more. We worked with another agency on this project.