SHOPCLUES.COM

Duration: 6 Months | Process Consulting : Visual Language Establishment

ShopClues is an online marketplace owned by Clues Network Pvt. Ltd. It was established in July 2011 in Silicon Valley by Sanjay Sethi, Sandeep Aggarwal and Radhika Aggarwal. Based in Gurgaon, India, the company claims to have over 6 lakh merchants and 2.8 crore products on its platform, serving over 32,000 pincodes across the country. Valued at USD 1.1 billion, ShopClues has Tiger Global, Helion Ventures, and Nexus Venture Partners as major investors.

Problem Statement


  • Existing Design and Content Team of 50 people. Immediate Need: 20 more resources to be added to the team to cater to the needs of the company
  • Lack of Creative Output
  • Operational Inefficiencies - Timelines, Deliverables, Chaos

Work Done


  • Set up the Process Guidelines to crease out operational issues. Clear KRA’s, KPI’s and Guidelines for the Design and Content Teams
  • Re-aligned the teams in terms of their skills, working styles, alignment for the company requirements
  • Recommended Creative Strategies for better Communications - Visual and Content

Achieved


  • Improved Quality of Output
  • Improved Communication between D&C team and other Marketing Departments
  • Design process was streamlined

Overall a Single Aligned Visual Story for the Brand